COMM3650: Social Media Analytics for Communication Professionals

COMM3650 (2024-2025 Term 1)
Teacher: Prof. LIANG Hai (NAH310)
NAH209: We 10:30 AM - 1:15 PM

Textbooks:

• Python Social Media Analytics
• Social Media Data Mining and Analytics

Tools:

• Visual Studio Code
• Google Colab
• Github Copilot

Course Materials:

• Syllabus with textbooks and readings.
• Schedule with slides
  • Week 01: Introduction
    • How to Email Your Professor

Previous Syllabus using KNIME (2016-2017/2022-2023):

Syllabus with Textbooks and readings.

• W1 (07/09) Introduction
  • How to Email Your Professor
  • Excel Tricks for Data Analysis
• W2 (14/09) Data Collection/APIs
  • What is an API
• W3 (21/09) Data Collection/APIs (NYT)
  • Twitter API Video
• W4 (28/09) Data Collection/Scraping (XPath)
  • XPath Video
• W5 (05/10) Data Collection/Scraping (Forum)
• W6 (12/10) Data Collection/Facepager
  • Download from GitHub
  • Video from Michael Chan
• W7 (19/10) Data Visualization/Excel
  • General principles & tools Slides for self-learning
• W8 (26/10) Text Mining/Keywords Extraction
• W9 (02/11) Text Mining/Topic Extraction
• W10 (09/11) Text Mining/Sentiment Extraction
• W11 (16/11) Text Mining/Chinese
• W12 (23/11) Mapping
• W13 (30/11) Final (Group) Presentation