COMM3650: Social Media Analytics for Communication Professionals

COMM3650 (2024-2025 Term 1)
Teacher: Prof. LIANG Hai (NAH310)
NAH209: Tue. 10:30 AM - 1:15 PM

Textbooks:

• Python Social Media Analytics
• Social Media Data Mining and Analytics

Tools:

• Visual Studio Code
• Google Colab
• Github Copilot
• Codeium

Course Materials:

• Prerequisite: ENGG1003 Digital Literacy and Computational Thinking—P

• Test before you register! Python Quiz

• Syllabus with textbooks and readings.
• Schedule with slides
  • Week 01: Introduction // Code
    • Data Science in VS Code tutorial
    • Introduction to Python for Data Analysis
  • Week 02: Data Collection/APIs // Code
    • Reddit
  • Week 03: Data Collection/APIs // Code
    • YouTube I
  • Week 04: Data Collection/APIs // Code
    • YouTube II
  • Week 05: Data Collection/Scraping
    • XPath Video
    • HTML
  • Week 06: Data Collection/Scraping
    • Dynamic Website
    • Selenium
  • Week 07: Visualization in Excel
    • Viz: General principles & tools Slides for self-learning
  • Week 08: Text Summarization/Word Clouds
  • Week 09: Text Summarization/Topic Modeling
  • Week 10: Sentiment Analysis
  • Week 11: Machine Learning/Classification
  • Week 12: AI-Assisted Analysis
  • Week 13: Final Presentation

Previous Syllabus using KNIME (2016-2017/2022-2023):

Syllabus with Textbooks and readings.

• W1 (07/09) Introduction
  • How to Email Your Professor
  • Excel Tricks for Data Analysis
• W2 (14/09) Data Collection/APIs
  • What is an API
• W3 (21/09) Data Collection/APIs (NYT)
  • Twitter API Video
• W4 (28/09) Data Collection/Scraping (XPath)
  • XPath Video
• W5 (05/10) Data Collection/Scraping (Forum)
• W6 (12/10) Data Collection/Facepager
  • Download from GitHub
  • Video from Michael Chan
• W7 (19/10) Data Visualization/Excel
  • General principles & tools Slides for self-learning
• W8 (26/10) Text Mining/Keywords Extraction
• W9 (02/11) Text Mining/Topic Extraction
• W10 (09/11) Text Mining/Sentiment Extraction
• W11 (16/11) Text Mining/Chinese
• W12 (23/11) Mapping
• W13 (30/11) Final (Group) Presentation