COMM3650: Social Media Analytics for Communication Professionals

Undergraduate course, School of Journalism and Communication, CUHK, 2020

COMM3650 (2020-2021 Term 1)
Teacher: Prof. LIANG Hai (NAH310)
NAH209: Th 2:30 PM - 5:15 PM

Syllabus with Textbooks and readings.

W1 (10/09) Introduction
- How to Email Your Professor
- Excel Tricks for Data Analysis
W2 (17/09) Data Collection/APIs
- What is an API
W3 (24/09) Data Collection/APIs (NYT)
- Twitter API Video
W4 (08/10) Data Collection/Scraping (XPath)
- XPath Video
W5 (15/10) Data Collection/Scraping (Forum)
W6 (22/10) Data Collection/Selenium (link will be available on Blackboard)
W7 (29/10) Data Visualization/Excel
- General principles & tools Slides for self-learning
W8 (05/11) Text Mining/Keywords Extraction
W9 (12/11) Text Mining/Topic Extraction
W10 (19/11) No Class - 88th Congregation Day (working on final projects!)
W11 (26/11) Text Mining/Sentiment Extraction
W12 (03/12) Final (Group) Presentation