COMM3650: Social Media Analytics for Communication Professionals

COMM3650 (2026-2027 Term 1)
Teacher: Prof. LIANG Hai (NAH221)
NAH209: Mon. 10:30 AM - 1:15 PM

Textbooks:

• Python Social Media Analytics
• Social Media Data Mining and Analytics

Tools:

• Cursor
• Google Colab
• Github Copilot

Course Materials:

• Prerequisite: ENGG1003 Digital Literacy and Computational Thinking—P OR Equivalent

• Test before you register! Python Quiz

• Syllabus with textbooks and readings.
• Schedule with slides
  • Week 01: Introduction » Code
    • Data Science in VS Code tutorial
    • Introduction to Python for Data Analysis
    • miniconda
  • Week 02: Data Collection/APIs » Code
    • Reddit
  • Week 03: Data Collection/APIs » Code
    • YouTube I
    • Get YouTube API Key Video
  • Week 04: Data Collection/APIs » Code
    • YouTube II
  • Week 05: Data Collection/Scraping » Code
    • XPath Video
    • HTML
  • Week 06: Data Collection/Scraping » Code
    • Discussion forum
    • Selenium
  • Week 07: Visualization in Excel
    • Viz: General principles & tools Slides for self-learning
  • Week 08: Text Summarization » Code
    • Word Clouds
    • Topic Modeling
  • Week 09: Machine Learning » Code
    • Classification
    • Parameter tuning
  • Week 10: Sentiment Analysis » Code
    • Pre-trained models
    • Bert
  • Week 11: AI-Assisted Analysis » Code
    • LLMs
  • Week 12: Final Presentation