COMM5520: Applied Communication Research
Master course, School of Journalism and Communication, CUHK, 2024
COMM5631 (2024-2025 Term 1)
Teacher: Prof. LIANG Hai (NAH310)
NAH209: Th 6:30 PM - 9:15 PM
Textbooks:
- Foundations of data and digital journalism
- Data for journalists: A practical guide for CAR
- Working with numbers and statistics
Tools:
- Google Sheet
- ChatGPT via https://poe.com
Course Materials:
- Syllabus with Textbooks and readings.
- Schedule with slides
- Week 01: Introduction to Applied Research
- Why numbers are important for journalists?
- spreadsheet
- AI & LLM
- Week 02: Data Sources
- Week 03: Social Media Data
- Representativeness (non-random sample, self-selection bias)
- importHTML()
- Week 04: Presenting Numbers
- mean/percentage
- comparing numbers vs. comparing percentages
- percentage change vs. percentage point change
- Week 05: Spreadsheets I
- importing
- basic math
- Week 06: Presenting Relationships
- cross-tab/comparing means
- inappropriate comparisons
- Week 07: Spreadsheets II
- sort
- filter
- pivot
- Week 08: Correlation & Causality
- Week 09: Spreadsheets III
- clean
- repair with functions
- Week 10: Spreadsheets IV
- data visualization
- Week 11: Big Data & Machine Learning
- Week 12: AI Tools
- ChatGPT
- Gemini
- Week 13: Final Exam
- Week 01: Introduction to Applied Research